Local listings — previously known as Google Place page listings, now known as Google+ pages are a powerful marketing tool for small businesses. more...

In respects to SEO, social media provides an avenue for delivering critical social signals to Google, which the search giant then uses as part of its overall relevancy algorithm. Your job is to ensure that the right amount and quality of social signals are being generated to your content. more...

Learn more about latent semantic indexing (LSI), what is is, why it's important, and why it's one of the cornerstones of Google's "RankBrain" update. more...