Case Study: How We Helped a Local Landscaping & Epoxy Flooring Business Grow Online
Website : https://sunriselandscapingepoxyfloors.services/
When All Around Creations, a landscaping and epoxy flooring company based in Sunrise, Florida, approached us, they had one clear goal: establish a strong local online presence and generate real leads. Their business was built on decades of hands-on experience, but their digital footprint didn’t reflect that. That’s where we came in.
Step 1: Building the Website
We started from scratch and designed a clean, responsive, and SEO-friendly website tailored to highlight their dual services—landscaping and epoxy floors. We knew from the start this needed to be more than just an online brochure—it had to convert visitors into leads.
We focused on:
- Local keywords like landscaping services near me, epoxy floors in Sunrise, garage floor coating, etc.
- High-speed performance and mobile optimization
- Before-and-after photo galleries
- Clear call-to-action buttons and an easy-to-use quote form
We chose a simple domain structure: https://sunriselandscapingepoxyfloors.services to make it keyword-rich and hyperlocal.
Step 2: Search Engine Marketing & Local SEO
Once the site was live, we launched a full local SEO strategy. This included:
- Submitting the site to top local directories and citations
- Creating location-targeted service pages using relevant search terms
- Optimizing Google Business Profile with photos, business hours, and categories
- Regularly posting geo-tagged updates and FAQs
We tracked keywords like:
- “Epoxy flooring near me”
- “Backyard landscaping Sunrise”
- “Sod installation in Sunrise”
- “Driveway landscaping Sunrise”
Within 60 days, we saw a 200% increase in local traffic and an average lead conversion rate of 12% from organic visits.
Step 3: Google Guaranteed & Local Services Ads
To generate instant results while organic rankings climbed, we helped them enroll in the Google Guaranteed Program and launched Local Services Ads (LSAs) targeting:
- Landscaping
- Epoxy flooring
- Sod installation
- Garage floor epoxy
We managed:
- The background check and business verification process
- Setting up call tracking and lead reporting
- Budgeting and bidding based on ROI metrics
With LSAs, the client began receiving qualified phone leads within the first week—many of them ready to book on the spot. Their cost-per-lead was under $30, significantly lower than traditional PPC.
Results
- 📈 300% increase in website traffic within 3 months
- 📞 Over 60 qualified leads from LSAs in the first 45 days
- ⭐ 5-star reviews began flowing in via Google
- 💰 Return on investment within 2 months of launch
Final Thoughts
This project was a great example of how a local business can dominate its niche online with the right strategy. By blending solid web design, local SEO, and Google’s lead generation tools, we turned a local service provider into a top-ranked, lead-generating machine in Sunrise, FL.
If you’re a service-based business looking to boost your local presence and get more leads, let’s talk. Geografixx is here to build your digital foundation.
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