Yelp was built around restaurants, the one case in which satisfied customers are likely to leave reviews. Why? To show "to the world" that they have the disposable income and prestige to di ne out. Similar to what you see on Facebook, people like to "showcase" their positive achievements. Look at me! I went […]
Understand Social Media SEO Links, as we have seen, count as votes in SEO. Google clearly rewards sites that have many keywords, relevant links (especially those from high authority websites), with higher positions on Google search results. Social Media in a sense builds on this network of link authority. How so? While Google has not […]
“ON PAGE” SEO Let’s drill down into the second element, “On-Page” SEO, the equivalent of a great resume. What are the steps? We’ll assume that you have your keyword list in hand; that is, you know “which job” you want, or in SEO terms, which keywords you want to optimize for. Once you know your […]
How To Accelerate Traffic And Rankings With Fresh Content. The most overlooked, but powerful, on-page SE0 strategy is adding more unique, fresh content to your site. If you consistently add new pages to your site, you are going to receive more traffic. In fact, not only can you increase your traffic, you can receive an […]
Here is your Landing Page Inspection List Using audio and background music Working with testimonials Verifying your trust elements Crafting your headings Explaining any jargon Incorporating urgent language Making sure the price is right Conducting a focus group Making your landing page different from a home page Placing critical information above the fold From creating […]
It’s important to address a recent update that Google has made in its algorithms to help facilitate the world’s migration to mobile. However, Google’s recent focus on mobile has been no secret. In fact, way back in May of 2015, the search giant stated that "more Google searches take place on mobile devices than on […]
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