Imagine, for a moment, meeting someone, falling head over heels, then learning that they've been lying to you or ma manipulating you in some way behind your back. How would you feel? What if in our scenario with Jennifer and John, he was going behind her back.
Let's just say that John was already in another relationship. And somehow, one way or another, Jennifer found out. Or, maybe he did something underhanded that didn't materialize until later. What if she was the culprit, and she was doing something manipulative behind his back?
Whatever way you look at the situation, losing someone's trust is simple. Do one very had thing, and that trust is gone. Maybe it's not gone forever, but much of the air of trust has evaporated almost instantly. That's what it's also like to lose Google's trust.

This is an important conversation because you absolutely don't want to lose Google's trust Anytime sneaky or underhanded, inorganic, spammy,_ or downright illegal, you not only risk losing Google's trust but alsobeing completely de-indexed from its SERPs.

Over the years, the way that Google's refined its algorithm has been the release of certain adjustments that have changed the search landscape. These adjustments went by names such as Google Panda, Penguin, Hummingbird others.

search engine ranking factors

These algorithm adjustments were meant to determine just who's been bending or breaking the rules because they weren't baked into the core algorithm, However, starting in September of 2016, the Penguin algorithm was woven into the core search algorithm and now exists in real-time.

Simply put, Panda focused on the user experience, whereas Penguin looked for blatant violations of Google's rules. Link schemes, content spinning, duplication, cloaking, sneaky redirects, viruses, and so on, all came under that umbrella.

If you want to read up on the specific changes that have occurred, I'd recommend you checking out the following page located at, which chronicles all the algorithm adjustments in recent history.

To summarize all of these updates, you simply need to be aware that your focus has to be on adding value, the user's overall experience, and your strategies for SEO and budding back links to your site across the Internet.

When you try to do things too quickly, or use automated systems, spin Content with spinning software, generate links with automated online tools, cloak text on the pages, do sneaky redirects, or bombard visitors with affiliate links or ads, you risk major problems.

For the most part, many people don't have to worry about this. They play it safe and they do the right thing. Others don't. For those who don't, there's an abysmal drop awaiting them off the face of a cliff that will see them faltering and failing in any attempt to move up Google's SERPs.

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