What is a Backlink?
Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. In other words -A backlink is a link created when one website links to another. And hence some people refer to them as “external backlinks” or “inbound links”.
When is the time to build Backlinks?
For anything to work and give a successful result we should have a strong foundation. In the same manner, before we start to build backlinks or get backlinks we should build our foundation (our website) strong. Hence the first step is to make our foundation strong – which means we should have great content on our website where people may come and spend time on our website through our content. Our website should be well-optimized because we do not want our visitors to wait if the page loading time is too much…
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A link is a connection from one Web resource to another.” This quote from the World Wide Web Consortium (W3C) makes web links sound so simple. And in some ways, they are, or at least were intended to be. But the web as a whole is huge and complex, made up of trillions of individual pages, files, and other content, while at its core the web is simple, and made up of only two things: content and links.
Lots of links.
More links titan any one person or search engine can count. Those links between pages and sites are the primary way web users navigate from one place to another online. A simple mouse click takes you from one site to another site, or from a search result to a specific page, or to a video, or a picture, or a song.
If you don’t have a website, you probably haven’t given much thought to links. But if you do have a website, be it a small blog or a huge corporate presence, then links take on a whole new meaning. In fact, [inks on the web will help determine the level of success your site will have on the web. In addition to the “humans” clicking on those links, even. major “bee’ (search engine) uses some form of link analysis when determining starch results.
The purpose of this post is to simplify the complex online world of weblinks and help website owners create and execute link-building campaigns that attract links, increase traffic, and improve search rank.
What Makes a Website Link-Worthy?
So what is the motivation for one website owner to link to another website?
The fundamental principle of the web is to allow any document to link to and to be linked from any other document. This is how Sir Tim Berners-Lee intended it when he first proposed the hypertext protocol in 1989 as a way to help researchers interlink related documents from computers all over the world.
It’s interesting that nearly every commercially related web development since its founding has been in some way related to the link (that is, an attempt to find new ways for one site to be linked to another). Banner ads are, at their core, just a link from one site to another. So are text ads, whether on websites or in newsletters or in an email message. And Like buttons, badges, icons, etc., are all just another form of a link. A pay-per-click (PPC) listing or a Tweeted URL or a list of search results are nothing more than links. Your Yahoo! directory listing, BBB member page listing, even that cool widget you created—no matter how you spin it—are all links. Anything to be clicked on that shuttles people from one place to another while online constitutes a link.
The development of all forms and fashion of linking types has one universal truth:
The less useful your content,
the less likely you are to ever receive a link to it.
Let me write that again, and as you read it, try to sound like James Earl Jones: The less useful your content, The less likely you are to ever receive a link to it. If we think of the word “useful” as a continuum, then the most useful sites are those that provide rich quality content on a specific subject on which the editor or provider is an authority. Think of the U.S. Government’s National Cancer Institute (what was once known as CancerNet). Located at www.cancer.gov, the site is the ultimate example of content on the right side of the continuum—tens of thousands of pages on every facet of cancer, all free, all generated by experts in the field.
In fact, with no online marketing department, the National Cancer Institute’s website has tens of thousands of links pointing to it from other sites around the world. It’s one of my standard sermons: Useful content gets linked. When CancerNet hired me for some link analysis and strategy, there wasn’t a whole lot for me to do. It took me less than a month to augment and improve what was already in place—a great collection of inbound links. My impact was minimal if any. But the reality is we can’t all be the National Cancer Institute. Most sites simply do not have the kind of content that engenders tens of thousands of links. So what do you do? What if you are simply trying to sell a few widgets and don’t have any reference to quality content? If your site lands on the left side of the useful continuum, you accept that you are not going to get many links. And those links you do get you will probably
never improved on the original, and no amount of cleverness will ever change
Why Are Backlinks Used As A Measure Of A Website’s Overall Relevancy?
Many years ago, it was possible to secure top search rankings simply by repeating your keywords more often on the page than someone else did (known today as ‘keyword stuffing).
Even the most advanced search engines couldn’t distinguish quality sites from spam, so searchers would often leave frustrated, unable to find what they were looking for in a sea of spam and misleading offers that would heavily focus on implementing irrelevant keywords into their websites simply to rank for terms that had absolutely no significance to their actual websites or offers.
But something happened that changed the way websites ranked within the major search engines, offering a fair, genuine method of measuring a website’s overall relevancy to the keywords that were associated with it.
Google’s algorithms made it much harder for low-quality sites to make it to the top of the search engines because instead of gauging a website’s relevancy based on keywords alone, they began to use a form of “social proof” to determine which sites were true of the highest quality and overall value.
Their algorithms were compiled from a unique formula to determine which sites were “real” sites – sites people would actually want to visit from websites that were using questionable tactics to position themselves within the major search engines.
Their programmers determined that if enough quality sites were linking to a particular site, that it should be given more weight in the search engine results.
If you follow these few rules to backlinking, you will quickly add to the value of your site in the eyes of the search engines and it will greatly increase your exposure and traffic which in turn should boost your search engine position, the goal of all webmasters.