If you market your business to other business to other business then Linkedin is for you. A kind of 24/7 online industry tradeshow for business networking between vendors and potential customers. It is important for a company to be on LinkedIn in order to build a business via the power of professional social networking. A business is about sales but it is also about connections and networking on a professional level. LinkedIn offers numerous opportunities to increase you referral and knowledge base, attract new business, attract quality employees, increase credibility and expose products/services.
Employee participation + an active Linkedin Business Page = Marketing Success. If your company has one employee or many, the real key to linkedin success is to get everyone on board.
Why use Linkedin for business:
- As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 69 of the Fortune 100 companies as of December 31, 2010.
- More than one million companies have LinkedIn Company Pages (formerly known as company profiles
- LinkedIn represents a valuable demographic for marketers with an affluent & influential membership
- Thousands of developers are using LinkedIn APIs to create innovative tools and services for professionals
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