MATCH CONTENT TO SEARCH QUERIES The first step is to match your keyword themes as identified on your keyword worksheet with content that needs to be produced. Among the most common themes are: Branded or Navigational Searches. These are searches in which customers already know your company and simply use Google to find you quickly. […]
Understand Social Media SEO Links, as we have seen, count as votes in SEO. Google clearly rewards sites that have many keywords, relevant links (especially those from high authority websites), with higher positions on Google search results. Social Media in a sense builds on this network of link authority. How so? While Google has not […]
“ON PAGE” SEO Let’s drill down into the second element, “On-Page” SEO, the equivalent of a great resume. What are the steps? We’ll assume that you have your keyword list in hand; that is, you know “which job” you want, or in SEO terms, which keywords you want to optimize for. Once you know your […]
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