Off-Page SEO Alright, time to step outside your house and take a look at the front yard. I’ll now show you four big areas of off-page SEO. If you want a solid overview on one page, consider looking at Shane Barker’s great infographic. TRUST PageRank, the famous formula that the founders of Google invented, certainly […]
There are three big categories of on-page SEO that you’ll need to take a look at. The first and most important is content. On-Page SEO Part 1: CONTENT You’ve probably heard it before: “Content is king.” Bill Gates made this prediction in 1996, and it’s as true as ever today. Why? Because a Google search […]
SEO Made Easy: Step-by-Step Guide Guess how many blog posts people publish each day. Any ideas? Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second. That means that users published around 216 blog posts while you were reading these five sentences. And that’s only […]
MATCH CONTENT TO SEARCH QUERIES The first step is to match your keyword themes as identified on your keyword worksheet with content that needs to be produced. Among the most common themes are: Branded or Navigational Searches. These are searches in which customers already know your company and simply use Google to find you quickly. […]
Understand Social Media SEO Links, as we have seen, count as votes in SEO. Google clearly rewards sites that have many keywords, relevant links (especially those from high authority websites), with higher positions on Google search results. Social Media in a sense builds on this network of link authority. How so? While Google has not […]
“ON PAGE” SEO Let’s drill down into the second element, “On-Page” SEO, the equivalent of a great resume. What are the steps? We’ll assume that you have your keyword list in hand; that is, you know “which job” you want, or in SEO terms, which keywords you want to optimize for. Once you know your […]
